Ok so here's the thing. I bought this shampoo because it came highly recommended for taking the brassiness out of bleached blonde hair, and I heard it was a good value for the price. Purple shampoo is EXPENSIVE, guys! I tried it and it delivered on the promise of making my bleached hair less of a yellow tone and bringing it back to that white-blond I like, BUT - and here's a big ol' but - it is REALLY messy. Because the formula is a really watery consistency, I feel like I get more in my bathtub than I get in my hair. As a shampoo, it doesn't really clean or lather very well, I would use it occasionally to curb the brassiness. For the price point, it's good, but I wouldn't purchase again. I would like to find a purple shampoo that produces more lather and really cleans deep, or one with a thicker formula.