I use it everyday whether I have makeup on or not. It is hypoallergenic, does not cause redness and ideally gently cleanses the skin. I like its neutral scent, which eliminates the possibility of adding chemical fragrance to it. I used to use micellar water but on dry skin I liked the cleansing milk much more. Milk cleansers work well on a variety of skin types. this is beneficial for dry and mature skin, sealing in moisture and hydration. a calming way to remove impurities that have built up throughout the day or overnight, while also kickstarting the hydration and moisturisation process.