With optical brighteners & UV protection Brightens white or light-colored coats Lavender Rosemary scent Made exclusively for PetSmart Over time, dogs with white or light colored coats can look drab, dull or discolored. Bright & Brilliant Shampoo uses special whiteners and coat brighteners to return these dogs to dazzling brightness. It leaves the skin healthy and coat silky and manageable with a long-lasting Lavender Rosemary scent. Ingredients: Purified Water, Anionic, Non-Ionic, and Amphoteric Surfactants, Acrylates Cocopolymer, Sea Kelp Extract, Lavender Oil, Benzaphenone-4 (UV Filter), Fragrance, Optical Brightener, DMDM-Hydantoin, Tetrasodium EDTA, Blue 1, Violet 2, Natural Pigments Directions: Using warm water, wet dog thoroughly. Apply shampoo from tail to head. Massage deep into coat to ensure skin and coat are completely drenched. Avoid contact with eyes. Allow to remain on pet for 5 minutes. Rinse well. Repeat as needed. Safe for frequent use. Safe for dogs 8 weeks of age or older.