Whole care. Plus whitening gel. Contains fluoride for cavity prevention, zinc citrate to control tartar, silica for whitening, and peppermint oil, all for a fresh, clean-feeling mouth. Dear friends, Our Whole Care toothpaste helps maintain good oral health by delivering cavity prevention, tartar control, whitening and clean, fresh flavor using only natural ingredients. Whole Care also delivers on our belief in the inherent worth of people and nature by using recycled packaging and giving back 10% of profits and encouraging our employees to donate 5% of their paid time to communities. Please let us know what you think! Naturally, it works. Whole Care means a naturally clean, fresh-feeling mouth. Refreshing natural flavor. Real peppermint oil, not artificial sweeteners like saccharin, leaves your mouth feeling clean and fresh. Fights cavities. Naturally sourced fluoride remineralizes soft spots on teeth before they turn into cavities. Controls tartar. Zinc citrate, a naturally occurring mineral, interferes with the calcification of plaque into tartar. Gentle whitening. Natural silica (derived from sand) improves cleaning and gently whitens without bleaching ingredients or harsh abrasives. Clean, sustainable planet. This product does not contain saccharin; artificial sweeteners, preservatives, colors, or flavors; or animal ingredients. Toms of Maine products are tested for safety without the use of animals. Made in U.S.A.