I like this product but didn't really get much "plumping" action. So after you apply it after about 45sec. You'll get that little bzzz feeling, little tingle action but hats about it
I love the smell & taste so that's why I gave it 3 stars. The color(s) are pretty bold and true to the tube color. I have Plump It Up Pink and like it for an everyday wear lippy color. It's not to crazy for the day time so you won't feel foolish wearing it. I am attaching pictures of Before application, right after application and 1 minute after. I don't see a difference like I said but the taste and color make it a keeper for me.