I originally received this as part of a subscription box. I liked the idea that it's different from your traditional eyeliner. It's not a thin, straight line. It's a chunky stick that applies kind of smoky like. The one I received was a bronze like brown. I then went on to find black and teal at Marshalls, so I picked them up. It makes it so easy to create a smoky eye or have a colorful eye, without a lot of work. I'm also not a fan of a thin line for eyeliner.