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Too Faced Born This Way Medium-to-Full Coverage FoundationInfluenster Beauty Awards Winner 2017
24 varieties available

Too Faced Born This Way Medium-to-Full Coverage Foundation

BY TOO FACED #7 in Liquid Foundation

4.3 out of 5 stars
  • 5 Stars61%
  • 4 Stars24%
  • 3 Stars9%
  • 2 Stars4%
  • 1 Star2%
4.38 / 5 based on 17,024 Reviews

Product Description

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can’t see the makeup and you can’t see imperfections—all that’s left is naturally radiant skin that looks like you were Born This Way.


This revolutionary foundation is infused with a potent combination of Coconut Water to naturally replenish moisture levels; nature’s resilient Alpine Rose to brighten the skin’s appearance and promote elasticity and Hyaluronic Acid for a smoother, more youthful appearance. 
Let them think you were Born This Way.


  • Medium-to-full undetectable coverage
  • Oil-free
  • Coconut Water helps delicately replenish skin’s moisture levels without overhydrating—for the look of radiant skin
  • Infused with the resilient Alpine Rose to brighten the skin’s appearance and promote elasticity
  • Hyaluronic Acid helps balance skin for a smoother, more youthful appearance
  • APPLICATION TIP: For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.
  • 1.0 oz


Ingredients/Ingrédients: Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain/Peut Contenir (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). *Vegan-friendly *Formulated without parabens

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Top Questions See all 3,169 Q&A

  • Would this product work for dry skin?28 Answers
  • What are your preferences? High end makeup or drugstore?17 Answers
  • I have always wanted to try this foundation. Is it good for EXTRE...6 Answers
Too Faced Born This Way Medium-to-Full Coverage Foundation
Too Faced Born This Way Medium-to-Full Coverage Foundation
Reviews (17024)
Q&A (3169)
Media (1681)
Buy on Sephora*
Lis H.
26 reviews
Beauty Junkie Expert Level 1
Review for: Pearl - Very Fair with Rosy Undertones more...
This is a good foundation, not my absolute favorite, but definitely not bad.
The consistency is a bit thick when you first pump it out of the bottle, but it does not look thick or cakey when applied to the skin. The coverage is decent, a good medium to full, and you can build it up easily to full coverage if you need to. Personally I like it with one layer at a medium coverage. There is no scent so I appreciate that as well. 
I made to mistake of purchasing a color that was too dark for me, though the color descriptions could do with some updating. I bought the shade Pearl thinking it would match my "very fair" skin. Pearl is definitely more for someone who matches to colors like "light" or "light beige". The undertones throughout the line also seem VERY golden. I'm a neutral undertone so I can usually get away with tones that run a bit more pink or a bit more golden without any issue. However if you are very cool-toned/pink-toned this foundation may be too golden for you, even though some shade descriptions will say they are "for rosy undertones". 
Mixing this foundation with lighter-colored coverage products or products like liquid highlighters to give a more glowy appearance to my skin has not gone well. The foundation seems to break down throughout the day easily when mixed with other products and I'm not sure why. Don't know if there is an oil-water ingredient contrast between the 4-5 other products I've tried to mix in with this foundation or if it's just the foundation. 
I'd purchase this again because it is a good foundation, however I will need to go into the store and match myself to their newer expanded pale-friendly shades. 

Alyssa V.
Pawtucket, RI
81 reviews
Beauty Junkie Expert Level 2
Review for: Natural Beige - Light Medium with Neutral Undertones more...
If this had more coverage I would have gave it 5 Stars. I love most Too Faced products and have been wanting to try this for a while now but was always put off by lack of coverage reviews. This starts off as medium coverage and is flawlessly buildable to a full coverage with a beautiful, natural satin finish.

The formula is more on the thin side and is on the “thin/liquidy” side but is thick enough where it’s not super runny as you dot your face. The best way to build is to allow about 20 seconds between layering the applications to let the first coat set and keep your sponge/brush from picking up excess product.

It truly keeps your skin moisturized with the added coconut water and helps repel creases, and cakiness. This has never oxidized on me and lasts 12+ hours even in the Summer heat and has never caused my combination skin to break out. I set this with Becca Soft Light Setting Powder then finish with Estée Lauder’s Double Wear Stay In Place pressed powder.

If you’re looking for a true full coverage foundation you will be disappointed, I will never wear this foundation without concealer so you should try Estée Lauder’s Double Wear Liquid foundation or Tarte’s Amazonian Clay Liquid foundation instead. Too Faced Born This Way Medium-to-Full Coverage Foundation

I have had to play around with different primers to keep this from sinking into my pores and have found Urban Decay Optical Illusion Complexion Primer, Too Faced Primer And Poreless, and Hourglass Veil Mineral Primer works best opposed to Benefit’s Porefessional and MUFE Step 1 Skin Equalizer Primer.
Mel X.
9 reviews
Review for: Light Beige - Light with Neutral Undertones more...
I heard so many rave reviews of this foundation that I decided I had to try it myself, but I found pretty quickly that there were two areas where it fell short.

First, I have combination skin where my T-zone is VERY oily but the outer rim of my face can get very dry. This foundation sits very nicely on the drier outer parts, but on my forehead and nose, I've found that this foundation breaks up very quickly, no matter what primer or setting products I use. It does have a nice natural finish that doesn't give a "I'm wearing sooo much makeup" look, but if you have any texture or more-than-normal oil, that might work against you.

Secondly, the undertones across the line don't work perfectly on very yellow skin. I have light but very yellow-undertoned skin. Too Faced is supposed to be very good at undertone inclusivity, and I have had many friends with yellow or golden tones find their holy grails in Too Faced, but I find that even the foundations with "golden" listed as an undertone have been slightly too pink on me. This is a point that I am maybe a little pickier than most on, but if you have "Asian" or yellowy skin, you might want to be careful.

There are definitely pros, however; this foundation is very lightweight, and on normal or slightly dry skin I can see this being amazing. Powders and other makeup items play well on top of it, not moving around too much or looking strange. It doesn't oxidize heavily, so the color you swatch will for the most part be what you get. Overall, I would recommend this.
Michelle B.
Valley, AL
9 reviews
Review for: Ivory - Fairest with Golden Undertones more...
Oh my gosh! After searching and searching for a foundation to replace the one I had been using for nearly 12 years, THIS IS THE WINNER!!! I was TOTALLY spoiled to the fact that I worked in the beauty industry and had the finest makeup at my disposal. Then..... discontinued! My favorite foundation was gone. I tried probably 20 different brands and types before I found this!
Here are the reasons I love it:
- I tend to have sensitive skin at times & this doesn't irritate my skin at all
- I am at the age where I am just starting to develop some dark "age spots" and the coverage is amazing!
- I stay VERY busy thru the day so I don't have time for touch-ups, this doesn't require any!
- I do have the occasional "hot-flash" & tend to have little sweat beads form on my nose, no problems there, I just blot with tissue and its fine!
- said hot flashes tend to make my face "dewey" ,I just blot with tissue and my foundation is still going strong! It doesn't melt away! And I also live in THE South where the humidity is the Devil!
It NEVER feels greasy or heavy, it never feels drying, the coverage is just amazing! I totally love this foundation!
Holly M.
Metairie, LA
438 reviews
Beauty Junkie Expert Level 4
This foundation doesn’t work to great for my oily skin. It doesn’t last on my skin type. It looks flawless and amazing after being applied but after a couple hours of being on my face it looks absolutely horrible. I try to cake on as much powder as I can when I use this product because I know my oils are goIng to come right through and kill my whole look when I wear this foundation. AMAZING PRODUCT for people who don’t have oily skin. Coverage is okay, if you like a light semi matte coverage then this is the perfect foundation for you. I enjoy the peach foundation because it’s matte and works great on my skin. Wish they would drop a matte born this way, I would buy it all the time. Will not be repurchasing because it makes my skin look like crap. I gave it 3 stars because if I wouldn’t have oily skin and pigmentation then my skin would look nice with this product. Kinda pricy and don’t get a lot of product in the bottle. Wish Too Faced would launch more foundations for oily skin or a better lumi one that doesn’t make my skin look horrible. Will consider retrying this product once I finish changing up my skin care routine but until then, it’s just not a good look on me personally.
Shasha S.
844 reviews
Beauty Junkie Expert Level 5
Review for: Almond - Very Fair with Golden Undertones, Golden Beige - Light with Golden Undertones, Swan - Fairest With Neutral Undertones more...
I loveeee this product. Its long lasting and finshing is amazing.I love this top most brand.This is one of my favorites brands and with reasonable price.I bought this from macys,jcpenney,walmart stores and it is also available in other stores like Fred Meyer,target,walgreens many.......It gives soft texture on skin. I would definitely recommend this product and brand too.Its better to search for offers before buying.Have different shades of color for different skin tones.I like to visit above stores only to buy this and find offers.It gives fantastic look for party and for simple makeup also.I am kinda shopholic ;) so love to buy and try different products ,brands and shades.It would be too nice if there are some small samples to try before we buy.Shade is just awesome on my skin and hope for others too.It has smooth texture.I would definitely buy More n more n more...I love trying new products and samples tooooooo.Its bestiest best product I have ever used...
Domynoe L.
Lawrenceville, GA
325 reviews
Beauty Junkie Expert Level 4
Review for: Golden Beige - Light with Golden Undertones more...
There was a lot in the sample, but I'm not sure I'll try it again: the foundation is already really loose, and while my moisturizer is actually a bit thicker, I'm not sure it'll help much (I like adding moisturizer to my liquid foundation). It had a smell I didn't like either, but the worst was the way it performed. I used it over the last of a primer that is amazing and gives me a soft, supple face while reducing lines, pores, and texture. A little goes a long way, but it started looking cakey where I needed to build up some extra coverage. It also emphasized my texture despite the primer, and that emphases got worse through the day until you could see it just standing in front of me (seriously, my skin looked terrible after 5 hours of wear). AND I could feel this one on my skin: not just on my face, but when I touched my face. Other foundations have felt soft (even  FENTY BEAUTY by Rihanna Pro Filt'r Soft Matte Longwear Foundation which also failed because of emphasizing texture) and close to skin-like. Not this one. I think 5 or 6 hours of wear is more than enough to know this stuff is soooo not for me.
Kibibi T.
Myrtle Beach, SC
60 reviews
Beauty Junkie Expert Level 2
Review for: Light Beige - Light with Neutral Undertones more...
I have a love/hate relationship with this foundation. When my skin is PERFECT, this foundation looks flawless. However, if I have any texture, this emphasizes it like crazy with a beauty blender or brush. It has a weird tacky consistency that makes it goopy when layered on top thickly or layered over a primer/moisturizer that is thicker than a serum. If you have little to no texture, you will probably love this. I feel like it works well with oily or dry skin, as long as skin is prepped properly. This works best when it’s not built up and it still gives pretty great coverage. You will definitely need to set this, as it is pretty creamy and natural-finished. For sensitive skin, beware: the first time I tried this, my face broke out in a massive rash. I’ve had no problem with my other HG too faced foundation (peach perfect) which is also scented, so it must be something strange about this formula. If you feel the same way about Born this way as I do, give peach perfect a shot. It’s a better value money wise and it smooths out all imperfections!
autumn g.
Parkersburg, WV
113 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
ONE OF MY FAVORITE FOUNDATIONS OF ALL TIME! No matter how many different foundations I try, I always find myself itching to come back to this one. I’m glad that Too Faced as added more shades to this collection since it’s initial release. I personally got the shade Snow; 1 oz of product for $39. The price is definitely in my range, and you get more bang out of your buck. This product usually lasts me between 6 to 8 months with frequent use. This product is versatile, it’s medium to dull coverage capability is exquisite. The formula of the foundation is easy on my dry skin, so that’s relieving. One issue that I did have with the product was that you can sometimes get lines forming after several hours of wear, but it can easily be fixed with adding more powder or buffing it out slightly with a beautyblender original makeup sponge or boscia Clear Complexion Blotting Linens 100 Sheets. I have bought this foundation repeatedly, so of course I see myself buying it again in the future!
Sabrina N.
Beaumont , CA
24 reviews
Beauty Junkie Expert Level 2
Review for: Vanilla - Fair with Neutral Undertones more...
For all my oily faced girls out there, this ones for you! I have extremely oily skin. I can literally do my makeup and in a couple of hours my face will look like I went a little crazy with the highlighter. This foundation, however, doesn’t do that to my skin. The consistency of the foundation is smooth and very easy to work with. I pump a bit of the product on the back of my hand, dab a couple spots on my face and my beauty blender goes to work. I do like the flawless look, so I usually do two coats and I’m good to go. Even with a couple of layers on my face, this foundations leaves me with a matte finish of up to 4-5 hours before I start seeing shiny spots. Of course, after a while you will see oily spots but nothing an oil blotting sheet can’t fix! Remember ladies, PRIMER IS KEY TO A MATTE LOOK, so make sure you’re always using a primer that works best for you.Too Faced Born This Way Medium-to-Full Coverage Foundation
Marissa M.
Livonia, MI
97 reviews
Beauty Junkie Expert Level 4
What is the best way to apply this? Buffing brush or beauty blender??
Laura M.
Watsonville, CA
Would this foundation work with oily skin?
Melinda W.
171 reviews
Beauty Junkie Expert Level 5
What kind of coverage does this foundation give? Also is it worth the price?
Greta T.
12 reviews
Would this product work for dry skin?
Hailey D.
Cumberland, RI
4 reviews
I prefer a matte finish and I hate feeling greasy or cakey. I also have very pale skin and have trouble finding the perfect shade. Is this product worth the price for what I am looking for?

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