Too Faced Born This Way Concealer
16 varieties available

Too Faced Born This Way Concealer


4.2 out of 5 stars
  • 5 Stars54%
  • 4 Stars28%
  • 3 Stars13%
  • 2 Stars4%
  • 1 Star2%


Instantly hide imperfections, vanish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they’ll think you were Born This Way.

After using Born This Way Concealer:
100% said it showed IMPROVEMENT IN SKIN MOISTURE LEVELS after 1 hour
97% said it provides a NATURAL, UNDETECTABLE FINISH
97% said it provides a SMOOTH, CREASELESS FINISH
97% said it provides a FLAWLESS "NO MAKEUP LOOK"
*Research results


We infused skincare benefits, including Coconut Water to replenish moisture levels, Alpine Rose to brighten and boost radiance, and Hyaluronic Acid for a smoother, more youthful appearance. Creamy and comfortable, a proprietary blend of color correctors create the look of flawless skin. Complexion looks naturally radiant when applied over or under foundation – even when worn alone.


  • Oil-free
  • Coconut Water helps delicately replenish skin’s moisture levels without over hydrating
  • Infused with the resilient Alpine Rose to brighten the skin’s appearance and promote elasticity
  • Hyaluronic Acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance
  • Net Weight 0.23 Fl. oz. / 0.7 mL


INGREDIENTS: Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, HDI/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder. May Contain/Peut Contenir (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

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Top Questions See all 792 Q&A

  • How does this concealer hold up throughout​ the day? Any ...1 Answers
  • Is this better than shape tape concealer?1 Answers
  • Is this concealer worth the hype?8 Answers
Too Faced Born This Way Concealer
Too Faced Born This Way Concealer
Reviews (5,157)
Q&A (299)
Media (215)
  • "i took a star off only because its not perfect, but its pretty close to it. in my opinion better then shape tape or nars. love the brightening effect that it gives on those mornings when you wake up looking like you didn’t sleep at all. pair it with the setting powder for an amazing finish." in 368 reviews
  • "so this stuff is great don't get me wrong. it's about the same consistency as the matching foundation, just a little stickier. it definitely doesn't hide all of my redness being that it is very lightweight. there are definitely better concealers out there. the born this way foundation when paired with this does work pretty well as they blend nicely" in 196 reviews
  • "this concealer is great blends in well easy application i would recommend this for an everyday concealer or even on top of a heavy foundation set with a setting powder! i purchased this at ulta and would purchase many colors" in 178 reviews
  • "it’s a good concealer. it’s a little oily. a little more hydrating then what i would like. i used it up but it’s not something i would repurchase but it does have a good coverage. so i do feel like if you want a more moisturizing concealer with coverage you’d like it." in 126 reviews
Ashley V.
Brooklyn, NY
65 reviews
Beauty Junkie Expert Level 1
Review for: Medium more...
I wanted to love this concealer but sadly it just didn’t work out for me. I was a big fan of the Born This Way foundation so when I got to try this out, I was pumped!!!

I was matched for this product at an event and it seemed like a good fit but I later found that it oxidized a bit and ended up looking too pink for my skin. It seems that they may have added to the range, so this might not be an issue anymore. Minus half a star.

Next up, the concealer is meant to be hydrating and contains coconut water. I know I’m in the minority here, but I seriously hate coconut scent and this bothered me every time I went to used it. Minus half a star.

Now the real kicker here is probably what most people love best about it — how creamy the formula is. Is it easy to blend? Yes. Does it crease? Also yes, even when set with powder. But the #1 reason I had to discontinue using this product is because the consistency just did not mesh well with ANY mascaras I owned. By the end of the day (or honestly maybe even by lunch) my mascara would be completely smudged under my eyes, and this was not a problem for me before using this concealer. Minus two stars because to me, that’s unforgivable. I look to concealer to cover my dark circles, not create new ones!

For those reasons, this concealer is a miss for me. If it played well with other products I think I could overlook the scent but at the end of the day, this was a flop in my book.
Kaytlin M.
2 reviews
Review for: Light Nude (light w/neutral undertones) more...
As other reviewers have said, I’m also conflicted with this concealer. I absolutely hated it at first. I haven’t found or seen anyone else having this problem yet, but it burned my under eyes SO bad if I let it sit on my skin without blending it for more than a couple seconds. I do have very sensitive skin, so I decided to give it another shot a couple of days ago thinking maybe it had been something I was using on my skin before that it was reacting with.
I can happily say it doesn’t burn anymore, but I do still get a strange tingly sensation when I apply it. I like the coverage. It’s light on the skin, brightens and blends out well, but it does crease under my eyes quite a bit after an hour or so even after setting it.
The only thing saving this concealer for me is the coverage and the shade range. I’ll keep using it for awhile longer to give it a completely fair shot, but this concealer is just “meh” for me right now.
Millissa M.
Seattle, WA
18 reviews
Beauty Junkie Expert Level 1
Purchased at: Sephora
Review for: Fair more...
I was really excited about this product at first. It goes on really nice but as soon as I started blending (w/ beauty sponge) the color dissipates a lot more than I expected. I also noticed a bit of separated throughout the day between the concealer and my foundation. For reference I used the Tarte Amazonian Clay liquid foundation.
Whitney L.
Snow Hill, MD
48 reviews
Beauty Junkie Expert Level 2
Review for: Light Nude (light w/neutral undertones) more...
This concealer is really full coverage and makes my under eye circles completely go away. There are a lot of colors to match different skin tones. It’s a little expensive but it’s a prestige brand so I only use it on special occasions when I want my make up to look really flawless 
Abi H.
105 reviews
Beauty Junkie Expert Level 3
Review for: Very Fair more...
I'll admit, I'm often quick to cast judgement on Too Faced for some of the garbage launches they've had in the recent past. I've owned and decluttered so many of their products that my reflex is to scoff at everything they come out with. I'm happy to say this product put up it's dukes and showed me what's up. As someone with desert dry skin, everything that claims to be dewy or radiant fails miserably but this concealer is something else. My under eyes keep that "tacky" feeling all day - I LOVE that. No crepe-iness or flaking. I can set it with a tiny bit of powder and it still maintains moisture. Good coverage that can be sheered out for lighter makeup days. Always a bonus.
I'll give you this one, TF. It's a great concealer!
tahnea e.
187 reviews
Beauty Junkie Expert Level 3
Review for: Medium Tan more...
This has replaced Tartes maracuja concealer as my holy grail and I'm abolsutely obsessed with it. It's a hydrating, full coverage, lightly textured, well packaged product. I can understand why people would think it's fairly sheer, but it's because you are blending it out too quickly! For a more natural coverage you can immediately blend the concealer out, however for a fuller coverage you have to let the concealer sit a moment on your skin. I usually do my brows after dabbing the concealer in the inner rims of my eyes. I let it set for about a minute and then press it into the skin for complete full and luminous coverage. I love the creamy texture and the way it blends seamlessly into my foundation.

I haven't had an issue with breakouts on my face, but I trust that I could use this no problem even though I am more oily. The best advice I can give regarding the use of this concealer is to set it with a powder. I'm oily but I also have deep set eyes with lots of creases. I find this concealer does move without setting it properly. I like it best once its been baked with a translucent powder, but any powder works fine. I know it sounds like a difficult product to work with. But I've had such a hard time finding something to cover my dark circles, won't move, doesn't cake and is a proper colour match for my very fair skin. To me, it isn't too difficult and it looks just as good at the end of the day as when I put it on. So it's worth the effort.
Debbie C.
High Point, NC
73 reviews
Beauty Junkie Expert Level 1
It goes on smooth and creamy and is easily blendable. However the coverage, for me, was not great. I have serious dark circles and I have yet to find the perfect concealer to hide them 100%. This did settle into the fine lines and crapey skin around my eyes after about 2 hours.
sophia b.
63 reviews
Beauty Junkie Expert Level 1
i love concealer and myy undereye circles re so bad and it gives me the coverage i love and its so flawless and so cte and a sheer but hight coverage so i love it and i hope that i can buy it again and not even that pricy plaus james likes the fondation .
Bre R.
Stoneboro, PA
445 reviews
Beauty Junkie Expert Level 5
Review for: Fair more...
I don’t usually use concealer everyday, foundation is usually good enough for me. Every concealer I try always ends up creasing under my eyes. I actually was pretty impressed with this though. It did crease slightly but still better than most! At first when I put it on it was superrr ghost white, but before I could even blend it out it seemed to “oxidize” I guess and just blended right into my skin! For some that may be a problem but for me it seemed to just automatically settle into my skin and matched right up. It definitely brightened up my under eyes. I always buy a few shades lighter in concealer so maybe that helped it match my skin better, but if you get one that matches up closely to your skin it may oxidize too dark, not sure!
Tytiyonna M.
Montgomery, AL
109 reviews
Beauty Junkie Expert Level 3
Review for: Deep Tan more...
I was told that this concealer was for dry skin people but I am oily and I LOVE IT!!.😍❤ It is very buildable and it has more of a watery consisity. It is not thick at all. I would say it is medium coverage. It is very hydrating and is infused with coconut water which is very good for the skin. I love the Too Faced brand as a whole. There is nothing that I do not like from them. I do not mind spending my hard earned coin on a Too Faced product lol I'll do it in a heart beat. It runs for about 27$. I have the shade "Deep Tan". I am almost out of it but I am going to buy another one because I got to have it!🍑😍🤤😭
Holly C.
Pendleton, SC
53 reviews
I've heard good reviews on this concealer and I enjoyed the foundation. I'm looking to try some new concealers, is this a good one to try?
🌺Skye🌺 R.
94 reviews
Do you prefer this foundation or this concealer?
Yendy C.
San Juan
260 reviews
Is this concealer worth the hype?
Assumpta S.
22 reviews
How long does it last without setting spray?
Jordayna R.
South Killingholme England UK
1 review
I have oily skin, I have the foundation which is great but I don't know abut this product

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