Label.m Thickening Cream actively swells hair to a luxe new dimension. Bran Barbados cherry and Amazon cupuau fruit add moisture and lustre while the innovative Enviroshield Complex protects hair against heat styling and UV rays boosting shine. Label.m Thickening Cream has been developed for professional stylists under the creative eye of a dynamic international artistic team led by Toni & Sacha Mascolo whose expertise in creating innovative hair formulations (backed by education) is where fashion meets iconic styling with transcultural appeal. Directions of use: Apply to damp hair and comb through. For best results dry one section at a time.