I'd be hard-pressed to name a yuckier tasting protein bar. It's on par with ONE's Birthday Cake flavoured wood-shaving travesty. This Tone It Up bar contains only 10g of protein per bar (most other bars have at least double that amount) plus 5g sugar (versus other bars containing half or less than half of that). These bars are DRY, bland and tasteless. I saw someone give these a 5-star rating, I can only assume they suffer from brain damage or never actually tried a piece of peanut butter, chocolate or decadent whey proteins in their life. The brand's motto?! For Women, By Women. Hmm, guess that makes me a man then since I'll never make the mistake of buying these again.