The next generation in straightening brush technology! Now you can not only achieve the results of a straightening iron with the ease of using a brush, but also infuse hair with specially-designed and nutrient-rich formulas when heat makes the hair most receptive. The result is straight, sleek, healthy hair! Product Features: Infusion treatment technology allows you to infuse hair with nutrient-rich formulas when hair is most receptive. Digital heat control ensures you use the precise heat setting for your individual hair type. Anti-static ceramic bristles add luxurious shine while greatly reducing frizz and fly aways. Silicone bristle caps guard the scalp from the heated bristles and aid in effortless glide through all hair types and textures. Reduces straightening time from a traditional straightening iron.