I have spent years looking for a clean, faint, jasminey frangrance, and nothing was ever quite right. I would get distracted, buy the polar opposite of what I wanted. I accidentally stumbled across this brand and was at first, attracted to the bold yet chic packaging, and started sampling scents, only to be mesmerized by everything, especially White Fire. Super light (but lasts all day), super fresh, beautiful, with the slightest hint of jasmine. I'm obsessed.