I was really pumped to notice these at the store - I love Tillamook and always think of them as high quality! But for some reason, the only thing that seemed high quality about this yogurt was the fact that you could literally see bits of vanilla bean inside the yogurt - that's pretty awesome. But otherwise, it was just average yogurt to me. And it's pretty darn pricey! The other vanilla flavor of Tillamook is so much richer and creamier.