Tilda Basmati rice tastes delicious. It cooks up nice, has a mild flavor and pairs really well with curries and stir fry. I think it is very reasonable priced and I like that the bag is able to be resealed via a clear sticker on the back. One of my favorite things about this rice is that with every bag purchased Tilda donates money to the Moms helping Moms campaign. What it boils down to: Yummy rice and a great company!! This is my go to rice and I would and will be picking up more!