I've been using this product for over a year and it's one of the two Curl products I use to keep my curls moisturized, free from frizz, and defined. I stumbled across this when Ulta was having one of their amazing sales on TIGI products and was excited to test it out. This amplifier is about $10 but you can always get it on sale with some coupon at Ulta. You get a little over five ounces which is quite a bit as this product lasts for a while; if you use too much for your amount of hair I promise your hair will get so greasy (I already made the mistake.) Just be careful and play with it so you can see what works for you. Anyways, the packaging is pretty; a green and black that are sleek and easy to hold. The pump on this is great too; just easy to push, and about a dime amount comes out with a full squeeze. This is a pretty thick formula; I thought it was going to be really hard to work this into my hair but the polymers this product has in it grab onto my hair and makes my hair smell so wonderful. I specifically wait til after I've shampooed my hair, dry it down a bit with a towel(after I've brushed it) and than apply some of the cream into my hands and slide it from mid shaft to ends of my hair. I try to avoid my root area as I put some there one day and my scalp got so greasy but I've learned that I don't even need to put any there to make my hair be defined. So as I said, all I do is run the product through my hair (not really scrunching.) I don't need to scrunch this product, which I love, because it does the work for you. I wrap my hair in a soft bun, clip it, and let it dry for about an hour. After I let my hair down, it's soft, curled, and there is zero frizz. I can leave it like that or spray with a hairspray if I'm going to be outside and it won't frizz at all. My hair smells amazing too; has a tropical, fruity smell to it. I love everything about this product, besides the Curl Smoothie by Shea Moisture, this is my only other Curl product I trust. 5 out of 5.