Tide purclean Honey Lavender Scent is the first bio-based liquid laundry detergent that has the cleaning power that you expect and deserve from Tide, even in cold water. In fact, Tide purclean cleans as well as Tide Original Laundry Detergent. Tide has been on a journey of sustainability for many years now and this is the latest step in this journey to deliver a more sustainable product that does not compromise on cleaning performance. It is not just another eco-friendly detergent; it is the first 65% USDA certified bio-based detergent with the cleaning power of Tide., Tide purclean is a formula made with 100% renewable wind power electricity and is made at a site that has zero manufacturing waste to landfill. It is also formulated to be free of dyes, chlorine and phosphates. The formula contains water, plant derived surfactants, coconut derived cleaning agent, plant derived processing aid, bio-derived enzymes, mineral based enzyme stabilizer, pH adjuster, chelant and fragrance. For a full list of ingredients visit our site.