I just recently started using Tide and it has made a huge difference! I used to go cheap with my laundry detergent and use Arm & Hammer, but now I will never goback. Tide truly makes a difference when it comes to the smell! It keeps our clothes, linens and towels smelling so fresh and clean! I really think it's made a difference for my skin too. My skin used to feel irritated and itchy and it hasn't since we made the switch. I regret not using it for so long!