Tide has been a mainstay in my family for generations. I mean, my great-grandmother used Tide, my grandmother uses Tide, my mother uses Tide, and now I do. Once, in my early twenties, I tried other detergents, and I hated them. I was itchy, I broke out, they smelled like bad perfume, just awful. I am now in my early fort... uhhhmmm... I am older and wiser now, and use Tide, always. I never even bother to check out other detergents, because I LOVE it so much. It's gentle on my sensitive skin, and it smells CLEAN. When I had my son, I was concerned that his sensitive baby skin would be bothered by the baby detergents (all, dreft, etc.), because after all, he came from me, the ultra sensitive Mommy, but I remembered how Tide always has my back and stuck with it. I was right. It was as gentle on his skin, as it is on mine, and we love it. And it loves us. And we all lived happily ever after.