Thebalm the Balm Mr. Write Now Eyeliner
8 varieties available

Thebalm the Balm Mr. Write Now Eyeliner


3.8 out of 5 stars
  • 5 Stars41%
  • 4 Stars30%
  • 3 Stars12%
  • 2 Stars8%
  • 1 Star8%


This eyeliner by the Balm will get you ready to meet Mr. Write (Now). The satiny, smooth texture delivers long-lasting color plus a built-in sharpener. PRODUCT FEATURES Long-wearing formula for lasting definition Includes a built-in sharpener at the base Retractable design Easy to apply HOW TO USE Emphasize your eyes by applying to the lash line. For a smoky look, smudge with the tapered end of our Crease, Love and Happiness brush (not included). PRODUCT DETAILS 0.01-oz. Due to its contents, this product cannot be shipped via our Priority Service or sent to Alaska, Hawaii, and/or APO/FPO military addresses. Size: .01 OZ. Color: Beige/Khaki. Gender: Female. Age Group: Adult. see more...

Top Questions See all 130 Q&A

  • What is your favorite eyeliner color to wear?8 Answers
  • I have extremely watery eyes so I have a really hard time...2 Answers
  • Some eyeliners run off and stick to my contacts. Has anyo...2 Answers
Thebalm the Balm Mr. Write Now Eyeliner
Thebalm the Balm Mr. Write Now Eyeliner
Reviews (369)
Q&A (42)
Media (65)
  • "I got this cute little Mr. Write Now eyeliner in my Ipsy bag as well and at first when I saw it I was like great eyeliner... Who needs eyeliner.. But boy was I wrong when I tried this bad boy on. It appears brown and its in the color "Scott" but when swatched it comes off really dark which I love because I usually use black eyeliner not brown. I left the eyeliner swatch on my arm for about 10 mins before rubbing on it and I must say its smudge proof 100% so you never have to worry about having raccoon eyes haha :)" in 27 reviews
  • "Love the bronze colour especially in the waterline. The Mr.White eyeliner in gold is also very beautiful. I adore these pencils and the consistency they provide. " in 25 reviews
  • "Amazing I was skeptical about this eye liner but wow! Such vibrant color and lasts all day, totally smudge proof! " in 11 reviews
trisha V.
121 reviews
Beauty Junkie Expert Level 2
Overall, I really enjoyed this eyeliner. I'm noticing more and more that I prefer the retractable pencils. This eyeliner was easy to use and stayed in place all day. I would prefer trying a different color. I received one as a gift and it isn't typically a color I would choose. I would recommend thebalm-the-balm-mr.-write-now-eyeliner .
Ariel R.
Flushing, NY
34 reviews
Beauty Junkie Expert Level 1
Review for: Bill Mocha more...
I actually use this for my eye brows. When I thread my eyebrows and then do my eyebrows with this pencil it looks really good. I usually do an arched brow and this stays on and my eyebrows are sharp and arched just like how I like them with this. I haven't used it for my eyes but I love it for this purpose. My eyebrows hairs are fine because I'm Asian so I feel like this fills it in and stays on better than other eye brow pencils. Works for me! :)
Vicki N.
Plant City, FL
429 reviews
Beauty Junkie Expert Level 5
Purchased at: Kohl's
I wish I could give this 5 🌟 but let me explain why I cannot. First, I dropped the eyeliner the lid completely shattered. Not only that but the product fell out too. I was able to repurpose a lid from an older eyeliner I was decluttering. However, it has been a PAIN to keep the liner in the case! Other than that, the color I purchased, JAC is gorgeous. It's a beautiful bronze/green/gold and is dang near bullet proof. I am just glad I bought it on clearance after the incidents described above happened.
alecia S.
Oxford, AL
59 reviews
Beauty Junkie Expert Level 2
Review for: Jac B. Bronze more...
I received this in my Ipsy bag. I don’t know if it was a problem with only people who received in their Ipsy bag or if this is a problem with all of their eyeliners, but it was extremely dry and broke easily. There was pretty much no color payoff either. I tried it a few different times and just didn’t work for me. Due to this, I will not purchase in the future.
Kelsey C.
olathe, ks
135 reviews
Beauty Junkie Expert Level 2
Review for: Vince B. Charcoal more...
I didn’t like this eyeliner as much as I love everything else by the balm, so that was disappointing. It has good stay all day power, but it’s hard to get on in a nice clean swoop without it looking messy. Hopefully they add a new eye pencil to their line that has more of a gel line consistency for easier applying.
Jeanne E.
Wichita, KS
110 reviews
Beauty Junkie Expert Level 1
Review for: Scott B. Bordeaux more...
Absolutely love the color on this. Unfortunately they missed the mark with the formula on this one. It’s hard and as such difficult to apply. I usually heat the tip up by holding it near to my straightener plates to help it soften for application.
Chrissy O.
Setauket, NY
162 reviews
Beauty Junkie Expert Level 4
Review for: Jac B. Bronze more...
I have been using this eyeliner as a brow pencil for over a year now and it is my holy grail product. It is easily the best piece of makeup I have in my collection and will last all day until I am ready to take off my makeup!
Alexis S.
Lorain, OH
256 reviews
Beauty Junkie Expert Level 3
Review for: Scott B. Bordeaux more...
I hated this eyeliner. The color wouldn’t show up on my waterline and it seriously irritated my eyes. I received this in an Ipsy but I would never purchase another one. Definitely wouldn’t recommend for anyone with sensitive eyes.
Ashley M.
91 reviews
Beauty Junkie Expert Level 2
Review for: Jac B. Bronze more...
The cap on this eyeliner does not stay on. It keeps falling off, I had to tape it on and it still falls off. Because of this, the eyeliner is a dryer consistency even though it's a solid eyeliner and it drags when applying to the lid.
Melanie H.
Lake Charles, LA
223 reviews
Beauty Junkie Expert Level 3
Review for: Jac B. Bronze more...
I hated this liner. The color was ok...but the lid broke almost immediately and as such it dried out to where I couldn't use it again. The packaging felt super cheap and it proved that it was by breaking.
Emily N.
Miami , FL
308 reviews
Are those reviewing, did you get this in your Ipsy bag? How are you liking it?
Holly N.
Little Rock, AR
677 reviews
What is your favorite eyeliner color to wear?
Kat H.
95 reviews
How smooth is the application? is it long lasting? I love the pigment, but do not like stuttery liners!
Shannon D.
Hamlin, NY
62 reviews
I just received this in my ipsy bag for February, does it also come in black?
Julie O.
266 reviews
How is this eyeliner? does it stay in place all day and not end up in the creases or smear? just curious if its worth the 17 bucks

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