When it comes to mascara, I have used TONS of different brands. From extra volume to added length, I've, also, tried several different types. I am SO thankful that I became aware of and had the opportunity to try Mad Lash mascara. I'm telling you, out of ALL the mascaras that I have used, over the years, this one takes the cake. It is everything that anyone would want when it comes to a good mascara. I absolutely love it bevause it causes zero lumps, provides perfect volume and length, and is easy to apply. This mascara does it all! theBalm did a very fine job with this product.