I found the solution to my towel problem. We have very hard water that is softened. And no matter how I've washed or treated our bath towels, they always wind up very scratchy in short order. In all my Googling for an answer, I read somewhere about using a fabric "conditioner" in the wash water - as opposed to a fabric softener", which you're not supposed to use with towels. This Laundress Conditioner is a small miracle! I LOVE the subtle scent. I love the way it makes all our clothes and sheets and, yes, towels feel. And even through this never-ending winter, we've had no static electricity in anything. I purchase it six bottles at a time.
The only downside is the packing. Two of the bottles had broken caps when they arrived, as the packing was ridiculously lacking. One of the bottles had lost about a quarter of its contents, making a giant mess.The bottles were not wrapped in anything. Hence, broken plastic. Hopefully that has improved. We'll see with my next order. If not, I'll get it somewhere else!