Eh. Not my favorite toothpaste. I really like the Honest brand and I think they have many great products, but this one was just okay for me. Mostly, I didn't love the flavor. It is mint flavored, but probably because it is "natural", the mint is not refreshing. Is Honest toothpaste awful? No. It's probably best for people looking for a more natural toothpaste and/or already subscribing to Honest bundles (toothpaste sent to your house!). But is it awesome? Also no. Personally, if it were great, I wouldn't mind the extra cost, but since I don't like using it, I also think it's a bit too pricey for toothpaste. I would maybe use it if I got some free, but I wouldn't buy it again and I wouldn't recommend it.