I love a #Natural product that can be used for so many things! And, for me, it's important that it's also #FragranceFree and #AlcoholFree! They do make an a.m. and p.m. type with light fragrances like Lavender, Chamomile, etc but I want #FragranceFree. I tone in the mornings and it's so cool~refreshing & wakes me up. I tone at night after removing my makeup and I feel clean and ready for my pillow. But WAIT FOR IT............but this is #NOTJUSTATONER, It's great on boo boos, rashes, sunburn, eczema, and even that one condition that nobody like to say--H's! Oh and I use it to clean the ears on my dog and 5 kitty's and guess what?! THEY LOVE IT! Can anyone else say their pets love getting their ears cleaned??? It's because it feels so cool, and it's #FragranceFree and #AlcoholFree!