I am currently using this amazing toner on a daily basis and I have to say.. It is truly worth it! I used it right after I wash my face or come out of the shower and it instantly hydrates and plumps my skin up after essentially stripping off all the natural oils from my face. It preps the skin for your serum and/or moisturizer so that your skin can absorb it in better. Super great and makes a noticeable difference! Totally recommend.