This is the best under eye product I have ever used. It is expensive ($34 at The Body Shop), but I've found that a little goes a long way. In fact, I found a bunch of Body Shop products at Marshalls (I found this eye gel for $8/same size), so that was a steal. At bedtime, I put a thin layer under my eyes, let it soak into my skin, and gently rub the excess in. I also like to put it on in the morning if I can - it reduces the appearance of my dark circles and I look less tired. I have seen my under eye wrinkles diminish over the last month, so I can't wait to see the results in 6 months!