Very popular brand that you can find at most pet stores. I've used this brand for about a year and although it's decently expensive, it's worth it as it's a very healthy brand for your dogs with high quality ingredients and you can find it a discount price at chewy.com or some pet stores will give it to you at a lower price if you show them Chewy's price. The dog food pieces are average size which works for both my medium-big size dog and for my little dog. I like how Blue offers a wide variety if flavors and this one is different, but it is more pricey compared to the other flavors. However, both my dogs enjoy this one and the smell is decent to handle.