I have shoulder-length hair that is naturally curly with a fine texture. Because I live in a climate with almost no humidity, the weight of my hair often pulls out the curls near my roots and leaves my hair looking flat. After washing my hair, I spray this product on the crown and front of the top of my head (I use different products on the ends), comb it through, and then blow dry my hair upside down using a diffuser. The end result is significant volume at the crown with absolutely no stiffness, stickiness, or flaking. I highly recommend this product if you are looking for touchable volume that lasts all day! I also like that you can easily pour some of this product into a smaller spray bottle that meets carry-on requirements for air travel.