This is amazingly matte lip paint and is literally a paint because it is heavily pigmented. It goes on smooth with velvety powdery finish. its consistency is very opaque and not running lip gloss. The color I got is called "birthday suit" which I received as part of Sephora birthday free gift. Its very dusky peach color shade and I could just top it off with little bit of lip gloss in middle of lips to give it a multidimensional look.