I think that this is by far one of the best matte finishing lip products out there. Most of the things that people have as complaints are just virtually impossible, for example think of how much your lips go through in a day with eating, drinking, licking, kissing, the cold air, etc. If something goes through all of that and you get 4-5 hours out of it, how can that be a bad thing?! :P It has an awesome formula that you can actually take your time applying, goes on evenly, and dries to a velvety feeling & looking finish. Also, something that DRIES MATTE is going to feel... Well, DRY! If you have dry lips, but want to use a matte lip finish (especially in liquid form), apply a thin layer of balm or ChapStick to your lips before the matte, give it a few minutes to soak in, kiss of any excess on the back of your hand, then go for the matte! In a nutshell for the #tarte matte lip paint in comparison to others on the market: great color choices, amazing creamy formula that applies evenly, dries to a velvety feeling finish as opposed to a very dried out feel... Highly recommend this product, & will continue to purchase!!!