I dont use a whole lot of lip products so when i use them consistently you know its good! The first time i ever tried this i was stunned. The texture and formula of it is sooooo nice! It smells so good and leaves your lips so hydrated. Ive found i dont have to reapply this as much as other lip balms because the formula is so thick and creamy it stays on a while! Also has a slight tint depending on which scent/shade u get. But not overpowering color just a nice subtle hint. Def will repurchase this!