I do like this product, but my favorite product from Tarte is the Tarteist Lip Paint. It is a matte formula, but it isn't drying at all and lasts all day. The formula is very mouse-like and applies similar to a liquid lipstick. However it doesn't feel cakey or flakey like a liquid lipstick. The Tarteist Lip Paint formula is extremely lightweight, yet still has amazing color payoff.