I'm very pale, and this product is great ! It leaves you looking glowy and doesn't look like you fake baked.
I personally haven't gone swimming with it on, but after the showering the next day I don't see any issues with it
I love this for fair skin! My legs are about as pale as I've seen (I use it on my whole body) and it builds nicely to a natural "less pale" shade. I do swim in it, but after a day or so. I highly recommend using the mitt with it for an even tan. Do let it set for the full 10 munutes.