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tarte Amazonian Clay 12-hour Full Coverage Foundation
23 varieties available

tarte Amazonian Clay 12-hour Full Coverage Foundation

BY TARTE #12 in Liquid Foundation

4.3 out of 5 stars
  • 5 Stars59%
  • 4 Stars24%
  • 3 Stars10%
  • 2 Stars4%
  • 1 Star2%
4.33 / 5 based on 11,096 Reviews

Product Description

An oil-free, 12-hour liquid foundation formulated with Amazonian clay.

  • Amazonian clay: nature’s most perfect ingredient for better, longer, truer wear
  • vitamin A: antioxidant that retains moisture and helps protect against free radical damage
  • vitamin E: natural preservative that also acts as an anti-inflammatory emollient and antioxidant
  • mineral pigments: soothe and soften skin

Achieve flawless skin that looks healthy and natural with this supremely blendable liquid foundation that delivers up to 12 hours of satin-matte coverage. Infused with skin-balancing Amazonian clay, the skinvigorating™ formula intuitively addresses your unique skin concerns, helping to improve overall skin clarity and texture, while the full coverage makeup fades over the appearance of large pores, discolorations and other imperfections. Vegan friendly and oil-free, it’s now available in our largest shade range ever to match women’s unique skin tones and undertones. 

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Top Questions See all 3,485 Q&A

  • Worth purchasing? I’ve been wanting to try it but I don’t...5 Answers
  • For flawless foundation I use tarte Amazonian Clay 12-hou...2 Answers
  • Omg what can I say about this foundation I love it...it h...2 Answers
tarte Amazonian Clay 12-hour Full Coverage Foundation
tarte Amazonian Clay 12-hour Full Coverage Foundation
Reviews (11096)
Q&A (1050)
Media (767)
Buy on Sephora*
REVIEWS
Chris T.
47 reviews
Beauty Junkie Expert Level 1
Review for: Fairly Light Neutral more...
I went to Sephora and got free samples of this then I went back and purchased this.  This is a cream foundation and very thick when squeezed out of the tube, but applies very light.  I personally prefer a brush over fingers and/or wet sponge.  Stipple the product using a brush for fuller coverage.  For lighter coverage use a wet sponge.  I am still trying to find the right primer for this product, but this wears a long time and more oil controlling than EL DW.  Overall this is a full coverage foundation.  This does cover my freckles with one layer.  Applying this can be very tricky, I used Real Techniques brush to apply and does not look streaky.

This does not have any smell.  The color does oxidize on me half a shade.  When I first apply it, it is slightly too light, but wait a tiny bit a time and matches me perfectly.  Tarte is the perfect color match on me at Fairly Light Neutral.  This has nice yellow undertone.


This does not settle into my pores and really makes my face look beautiful.  This  is not matte on me and does require me to set my face.  This is very long wearing, but after long day in humidity, it can look cakey around the nose area.  This will to transfer so try not to touch the face too much.  This might be my winter foundation, but I do really like this foundation. 


Pros: 
- full coverage (recommend apply with brush)
- does not settle into my pores
- great color selection especially yellow undertones

Con:
- not transfer proof as the day goes on

Brianne B.
Oceanside, CA
33 reviews
Beauty Junkie Expert Level 1
Review for: Light Sand more...
HOLY GRAIL!!! I have combination skin with texture and my cheeks have acne and get dry and my t zone gets very oily. I can NEVER find a foundation that works and I tried a tester of this and oh my god. I had to get matched multiple times which was a bit annoying because I always got matched too dark but the last shade I got matched to matched me PERFECTLY. Like PERFECT! And the coverage is buildable just to how I like it with looking medium to full coverage without being cakey. I do get a little oily at the very end of the day but I’m in the process of looking for a good primer so that’ll get better. I also use shapetape concealer with this to highlight my face and under eyes and let me tell you it has never looked more flawless with another foundation with this one it blends in seamlessly. I just honestly can’t tell you how amazing this foundation is just give it a try!! Completely recommend!! The photo is of me in direct sunlight and I have cystic acne.. YOU CANT EVEN TELL IT JUST LOOKS FLAWLESS!
Julia G.
Baltimore
5 reviews
Review for: Light Neutral more...
Though this product is comfortable to wear in texture, fragrance, and ease of application, I give it a 3 star because of the durability, layering ability, and coverage. 

When trying the produce, I was impressed at the texture and how smoothly it went on, both with a brush and sponge. It does not have a strong odor, which is my preference. 
I would classify this as a medium coverage that is buildable, so seeing it advertised as full coverage gives me pause. Throughout my day (7-8hr) wearing it, I noted it breaking down around my nose and in the divot between my chin and my lip. My skin is typically oily, especially in the t-zone, for reference. 
I used a Naked concealer and La Mericer translucent setting powder, as well as Fenty's Match Stix contour. When I applied the concealer and contour over, I noticed a difficult time blending it out without losing the pigment or having it separate. 
Overall, a good product, but maybe should be advertised as medium coverage and not as 12-hour. I'll be excited to try it with other Tarte products, however, to see if I have more success with the layering. 
 
Amanda S.
Moreno Valley , CA
126 reviews
Beauty Junkie Expert Level 2
Review for: Light-Medium Sand more...
I despise this foundation. First of all, the undertones are extremely strong and limited in range. I’ve looked like a banana. I’ve looked like a peach. I’ve looked like Dijon mustard. I’ve looked like a dead person. Second of all, no matter how I apply this foundation, it immediately cakes and cracks when it dries down. Third of all, it sinks so far down into my pores they look like moon craters. Fourth of all, it’s supposed to help oily skinned people by absorbing excess oil, but it definitely doesn’t do that for me. My oils seeped through within the first hour for a greasy, nasty mess. Lastly, it’s heavy AF. It feels like I’m wearing a dead person’s face for a mask so it’s not only heavy on my face, but also weighs on my soul. I’ve tried a brush. I’ve tried a damp beauty sponge. I’ve tried my fingers. Over primer. Without primer. Misting my face with rose water to revive it. Moisturizing with a water based product. Moisturizing with an oil based product. Not moisturizing. I can’t f$&@?!? get this foundation to look nice. I do have one nice thing to say: it’s definitely full coverage... and it could be for you... if you like that plastered on makeup look...
Lisa L.
Liverpool
8 reviews
Review for: Light-Medium Honey more...
When I first put this on for a day outside, I thought it was perfect. Then, I decided to test it out at work in the hospital. I'm oily, so I used primer and set my skin with powder before applying like I do with my Estee foundation. I always have a problem with separation, but noticed that this clung to all my dry patches and looked so cakey. I feel like I just have to mess around with my routine with this foundation, so I gave it 4 stars. I think with the proper exfoliation and moisturizing prior to application it'll look flawless. I don't think it's a foundation that you can just reach for for a quick application. I used the bamboo buffing brush to apply, which I like. I have yet to experiment with a beauty blender with this foundation. I can see why it works for a lot of people, I'm not convinced yet though! 
Nikita H.
Mesa, AZ
23 reviews
Beauty Junkie Expert Level 1
Review for: Light Sand more...
As a product that is labeled full coverage, I highly disagree with that. There is not a lot of product for $39 and I found myself layering the foundation which is a turn off for me. I like my money to last and to be well spent on lasting products. I purchased from Sephora and actually returned this item for my go to full coverage foundation. A lot of my friends swear by this product, but it did not work for me. There is a broad spectrum of colors to match skin tones, so I was matched quickly. I am very oily and it did not provide the smooth, matte finish I seek when beating my face. With foundations I always recommend to grab samples first. I did not hate this product, I simply didn't like it. I think it provides a medium to light coverage and should be labeled in such a way so it doesn't throw consumers off. 
Ellie D.
12 reviews
Beauty Junkie Expert Level 1
Review for: Light-Medium Beige more...
I appreciate that all of Tarte's products are cruelty-free. This foundation is easy to apply, with a nice consistency and good slip. It does not cake up or go on unevenly whether I apply with a foundation brush, a beauty blender, or my fingers. The finish is semi-matte, and the color blends with my skin tone beautifully. The coverage is medium - it smooths out imperfections without concealing them entirely. My skin is combination trending oily, and I can't say that I get 12 hours out of this foundation, but that's true of any foundation for me. Finally, I like that this product contains a physical sunblock, as chemical sunscreen always gets in my eyes and burns. 

If I want something natural looking, I reach for this. If I want a more glamorous, 'made up' look, I'll go for something full coverage. 
Amieé S.
Russellville, AL
72 reviews
Beauty Junkie Expert Level 2
Review for: Medium Neutral more...
I am a 40 year old woman with combo skin.  I lean more towards oily, however I have some drier spots so I will just say over all combo.  This foundation has grown on me.  I purchased on a whim.  I found an awesome deal in a set so I was like why not.   It is THICK.  You must apply in thin layers to build the coverage.  I have laugh lines and to be 100 % I have not found a single foundation that has not settled into them.  I use a primer and my skin is took care of.   I have simply accepted that I will just have to live with it and I carry a beauty blender with me to smooth out all my foundations.   Anyway , if you are oily , get this .  It is not for dry skin.   It is readily available. 
Alexis G.
Greenwood, IN
13 reviews
Beauty Junkie Expert Level 1
Review for: tarte Amazonian clay 12-hour full coverage foundation SPF 15 more...
So I’ve been using this foundation for about a year and I seriously love it. It has great coverage, it helps with my red skin but the one con that is convincing me to branch out and try other products is the way it looks on my dry skin. I have your typical combination skin with dry patches around my nostrils and then on my forehead and the rest of my skin is typically just a bit oily. Everyday I exfoliate, wash my skin, moisturize and prime and I still have issues with the way it looks on my dry skin after about 6 hours. It almost gets kind of clumpy and flaky and it can be pretty embarrassing especially when I’m needing to look really really nice. The price is good in my opinion and I really want to love this product because literally EVERYTHING else about it is amazing. If you have dry patches or dry skin like I do I would recommend maybe testing it (you can get a little amount at Sephora to test it out) and see how you like it before buying it.
Autumn S.
Riverside, CA
42 reviews
Beauty Junkie Expert Level 1
Review for: Light Sand more...
First of all, I’d like to say, when I kept hearing about how great this foundation is, I thought it was too good to be true. Do not let me 4 stars fool you, this product is amazing! When it says full coverage, it definitely sticks to its word! The reason I gave it 4 stars is I wish for more color options. Their shades were either too light or too dark for my neutral/olive skin tone. The texture is very thick and a little foundation goes a long way! I used a foundation sponge with my product because I found it spread the product and gave the best, smoothest result. Will purchase again, possibly with a darker setting powder or something to match my skin tone a little better. I love tarte!
Rubi S.
237 reviews
Which is the best method to apply this foundation?
Kayla M.
La Verne , CA
81 reviews
I heard this foundation covers really well, but does it look cakey or feel heavy when applied?
Madison T.
5 reviews
Worth the money?
Brittany H.
54 reviews
Does this foundation cause many breakouts ?since it is such full coverage is it super thick?
Michelle H.
23 reviews
I am looking for a good foundation that can withstand the heat and still not be cakey or too much?

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