Everyone has a different budget for makeup, so it really depends on how much you value quality blushes. I think that these are worth the cost, if you tend to buy blushes in this price range. It's not going to change your life, but it is one of the better blushes I've tried. If you keep an eye on the Tarte section on QVC, they often have bundle deals where you can get several products together, making them around $10 each. That's how I ended up with a lot of my Tarte blushes.