Tart is Smart Tart Cherry Concentrate - 32 oz. Tart Is Smart offers you the very best in tart cherry juice concentrate. Its Montmorency tart cherries are grown in the heart of Washington State and provide a tasty, health-promoting drink for your daily diet. There are a variety of ways to blend tart cherry juice concentrate into several delicious recipes. Made from 100% pure fruit juice, it has no added liquids, sugars or preservatives. It includes melatonin to support brain function and healthy sleep patterns and anthocyanins to promote joint health to help manage arthritis and gout.