We have been using many window insinuating products over the years, including weather stripping tape. Living in an older home that is located in New England, where we have some of the most random & harsh weather conditions out of the whole country, having drafts in your windows due to poor or no insulation is definitely a downsides. A pair of windows in my home has constant drafts that nothing can really be done without spending tons of $$, ripping out pieces of walls & also some of the vinyl siding. This weatherstripping tape stays tightly & securely. It molds perfectly to whatever area your sticking it too & even with the coldest of weather, the adhesive remains intact.