I’ve been a loyal Tampax customer for 17 years & these are by far the best tampons they’ve come out with to date. I can’t wear pads they just drive me crazy. I remember when the only option was with the cardboard applicator and how uncomfortable those were. Then Tampax introduced pearl which I adored as much as anyone can adore a tampon because the rounded plastic applicator made things so much less taxing especially on those lighter days. But as anyone else can probably attest going to the bathroom in public and using the feminine product disposal basket the wrappers made things a little bit daunting. Then 4 or 5 years ago they made the radiant line with the same style applicator as the pearl but now with the resealable wrapper things are much more simple and discreet for disposal.
The other thing I love about these - which is something I learned in an advertising class - is the box. All products whether it’s cereal, toilet paper, tampons...are all designed with packaging that a consumer can identify by a quick glance while walking down the aisle. That’s why some of us get frustrated when packaging changes because for a split second what we’re looking for is unidentifiable. Feminine hygiene products are a bit more pronounced with this packaging idea. The beauty of that is that if I can’t get to the store and my sig-other gets stuck in the seemingly awkward or uncomfortable position for a man of picking up my lady products he can easily do so just by walking down the aisle.I