Richards Organics Naturally Gentle Deodorizing Shampoo is formulated to remove and control odors. Natural extracts and oils soothe skin and leave coat clean, shiny and healthy. With pure essential oils, baking soda, aloe vera, 2 percent zinc, rosemary extract, lavender oil, and coconut oil based surfactants. Naturally gentle and safe for dogs, cats, puppies and kittens. Safe and effective and doctor recommended. Directions - wet pets coat thoroughly. Apply shampoo and work into a rich lather. Massge well into coat making sure that skin is thoroughly saturated. Allow lather to remain on pet for several minutes. Rinse completely and towel dry. Repeat as needed. Safe for frequent use. Will not remove topical flea and tick treatments.