I love Swedish fish. Ever since childhood, I have had a serious love affair with this candy. Delicious and chewy, the flavor is difficult to place... it's not quite fruit punch or cherry... but the deliciousness is easily recognizable and certainly never forgotten. The smell and taste of a red Swedish Fish immediately transports me back to my childhood. I love the texture... It's chewy without being sticky, and the outside is "solid" so it's very unlikely that your fingers will become sticky with this candy. The adorable fish shape is known around the globe, and none of the imitations will ever quite compare to the original.