I seriously dislike this so much. It dries down so fast. If you want to create a Smokey eye with this good luck. Not only does the product dry down so fast on the skin in the container as well. I always have to mix the pomade to attempt to make it creamy again. And since it’s so dry it’s hard to create a sharp thin wing with this product.

I use this everyday and it's very easy to apply. It's more of a gel consistency than other similar products I've tried. The only thing I'd prefer was if it was fully transfer proof, but it stays pretty well.

This lasts FOREVER. Just make sure to properly close the lid every time. I accidentally cracked the lid and it's starting to dry out but I just dip the brush in water first and it rehydrates.