I'm not one to spend a lot of money on laundry detergent any more. Years ago I would buy Tide but it became ridiculously priced and to be perfectly frank, I felt like an idiot paying a high price for laundry detergent. If there is stains on our clothing, I use some stain remover before placing the clothes in the washer. I tend to switch up between Sun and Purex. I really like this Tropical Breeze and the aroma is nice. I find that the Sun detergent cleans our clothes just as well as any other detergent and the price is fair.