I grew up eating Success Rice.Its easy convenient, and taste great. Yes it does matter the brand when you are cooking or buying boil-In-Bag, i tried other brands and the rice never turned out right,. I have always had good resuts when using this brand. onI would recommend anyone to make sure your rice is good before cooking for someone else. You don't want to be cooking a big dinner for a lot of people and at the last minute realuze that your rice sucks, go with the best.