This is the first sponge I've purchased that is close to the softness and the quality of the beauty blender. It's $6 as opposed to $20 for the BB. It is bigger and a bit fatter but the softness is ideal. It's not as spongey, and actually seems more sturdy than the BB. It does an excellent job of blending my foundation, concealer and highlight, and I highly recommend this to anyone who wants to buy a cheaper alternative to the beauty blender.