I can't even begin to describe how amazing this mask makes my hair feel. I use it mostly during the winter when my hair is more dry than usual, and it is a miracle. I concentrate the majority of the product closer to the ends of my hair, as that is where I see the most damage, and I can see an immediate improvement. My hair looks more smooth and polished, and feels extremely soft and healthy. I find that I don't have to use it very often either, because the results last, so the price is definitely worth it!