My holy grail of lipsticks! I can't emphasize it enough when I say how amazing this liquid lipstick is! I love it so much! My love affair with red liquid lipsticks began after I tried (and loved) Sephora Creme Lip Stain in "Always Red." Since then, I have tried so many different brands of reds and this, by far, is the best formula I have come across. I appreciate a good liquid lipstick with great staying power that doesn't make my lips look and feel like raisins. Like all matte liquid lipsticks though, it is still slightly drying, but not enough that it's really noticeable. It doesn't accentuate any lines or cracks in my lips, which I very much appreciate! When I first opened this, I was worried that the doefoot applicator would be too bulky & fuzzy to apply with precision, but that wasn't the case at all. It applies easily and perfectly! Smells good too! The color "Beso" is a true, neutral red, which makes it flattering on almost all skintones. It's a statement red without being too "in your face" and for that reason, I can wear it during the day without feeling self conscious. I receive so many compliments when I wear this. While Sephora's "Always Red," will probably always be my favorite shade of red (blue-based reds look more flattering with my fair, cool undertones), Stila's "Beso" is still my go-to, because the formula & staying power is far superior. I love that I can apply this and forget about it for hours. I highly recommend any of their Stay All Day Liquid Lipsticks. While they are a bit pricey (approx. $24), they are so worth every penny! If you love a good matte red lipstick, I highly doubt you'll regret this purchase! 5 well deserved lippies!