This is a great app for people like myself that want to say little bits of money here and there, in addition to other investments. It's a great app because the savings is small enough that it does not impact my life in a negative manner, but actually shows me how little bits go a long way. I have been able to watch my account grow over the past few months, and I can pick what I am interested in investing in. I'm also young enough that investing in an aggressive mix is doable, along with some other industries that I am interested in. I feel that the simplicity of the app is the real draw, as I am very much into automation in all aspects of life!