I have used Starbucks Via for years now. I am still amazed at how much like fresh coffee it tastes!! I can make hot coffee from heating water in a kettle. The best...absolute BEST part of Starbucks Via is that I can make my own Frappicinos at home when I don't have time to make it to Starbucks! All you need are your own ingredients (milk, caramel, chocolate, etc.), throw in some ice and the via pack and blend it up. YUMMY!! No need to heat up the Via first, you can use it in cold drinks directly from the packet! Now I'm craving one...off to the kitchen I go!