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STARBUCKS® Pike Place® Roast Smooth & Balanced VIA® Instant uploaded by Alyssa C.
STARBUCKS® Pike Place® Roast Smooth & Balanced VIA® Instant

STARBUCKS® Pike Place® Roast Smooth & Balanced VIA® Instant


4.4 out of 5 stars
  • 5 Stars63%
  • 4 Stars22%
  • 3 Stars10%
  • 2 Stars2%
  • 1 Star3%
4.40 / 5 based on 122 Reviews


Well-rounded with subtle notes of cocoa and toasted nuts balancing the smooth mouthfeel.


From our first store in Seattle’s Pike Place Market to our coffeehouses around the world, customers requested a freshly brewed coffee they could enjoy throughout the day. So in 2008 our master blenders and roasters created it for you, a blend so consistent and harmonious that no single characteristic dominates—or disappears. A smooth, well-rounded blend of Latin American coffees with subtly rich flavors of cocoa and toasted nuts, it’s perfect for every day.

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Top Questions See all 2 Q&A

  • Does anyone use these to make iced coffee? If so do they ...1 Answers
STARBUCKS® Pike Place® Roast Smooth & Balanced VIA® Instant
STARBUCKS® Pike Place® Roast Smooth & Balanced VIA® Instant
Reviews (122)
Q&A (1)
Media (1)
  • "I'm a big fan of the Via products." in 1 review
Cristie F.
34 reviews
I'm currently on a hunt for the best instant coffee (#InstaCoffee?) for when I move to the Philippines and for once there won't be a Starbucks within a one block radius of me. I don't mind the local coffee but I'm going to attempt a sugar-less life when I'm there. Someone pat me on the head for my  naivete please. 

Enter  STARBUCKS® Pike Place® Roast Smooth & Balanced VIA® Instant stage left. While not as terrific as I thought it would be, it's not as terrible as it could be. I'm currently drinking it black to get a better idea of its flavor profile. It's not bitter and has a smooth finish. I like my coffee a little bit bitter to reflect the woes of life so I'll try out the "harder" versions. 

This is beginner coffee. I'm coming from the standpoint of "if I were stuck in a remote island for a month, would I bring this coffee?" The answer is no but I'm still using it up because this 8 pc isn't cheap in comparison to other options. 
Melissa V.
Houston, TX
231 reviews
This was a bit too strong for me, granted I drank it black... but I always do. I think I'll try the blonde roast next. The price is about $1 (or a little less) per cup so that's definitely cheaper than the store, but still not the greatest price for an at home cup of coffee. I think I'm gonna try to look for something a little more cost effective in the way of instant. 
Melody R.
Seattle, WA
363 reviews
While Via may not ever taste just like you got a fresh cup at Starbucks it's pretty decent and definitely has it's uses. It's very handy for camping, I even have some in my emergency preparedness kit. It's good to keep around in the event of a coffee emergency when you don't want to have to brew a pot.
Elisabeth A.
Memphis, TN
9 reviews
Starbucks Coffee is my favorite brand and VIA is awesome because it's instant coffee that actually tastes amazing. I carry around a few in my purse just in case. The flavor is so much better than other brands - the coffee is stronger and it definitely doesn't taste watery like most instant coffees do.
Sarah B.
Houston, TX
67 reviews
I went on a road trip a while back and needed something to keep me awake for the drive without having to make a million stops on the way - these were perfect. Brought water bottles along and mixed these in the car on the go and it was perfect.
Sarah P.
Portland, OR
23 reviews
I don't brew my own coffee, so this is a little off the product, but I do go to Starbucks pretty much every morning and get a Grande Coffee.  Just coffee.  Starbuck's default 'plain coffee' is Pike Place.  I am not an uber coffee connoisseur by any means, but I think Pike Place tastes great, and it wakes me up.  Mission accomplished!
Kristen T.
9 reviews
If you like the flavor of Starbs, you will like the flavor of this! It tastes just like the store makes it. A little more bitter than some coffees, but classic taste! Reasonably priced.  Much cheaper than buying a grande at Starbucks every day!
Macey T.
146 reviews
This is my favorite variety of instant coffee from Starbucks! It isn't too dark, and I love using this to make an iced coffee. I've repurchased a couple times, and recommend it to anyone who likes instant coffee.
Jami M.
Loretto, KY
468 reviews
Doesn't taste very well, too over priced! I know that some people go all out for their coffee, but lets face it coffee is really coffee, You can doctor it up all you want but it's going to be the same thing at the end of the day. I bought it one time and ended up giving it away because it was gross.
Sarah A.
Eagle , ID
9 reviews
I love these instant coffee packets. They are my favorite and in my opinion the best on the market. They taste like a fresh brewed cup of coffee! My only complaint which is why I took off a star is they don't fully dissolve and sometimes there is a lot of excess coffee on the bottom of my cup not so pleasant to get chunk of that at the end of your cup.
Alex G.
Valley Center, KS
221 reviews
Does anyone use these to make iced coffee? If so do they taste okay?

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