This drink makes me legitimately angry because I like it that much. I usually avoid drinks with added protein unless that's specifically what I'm looking for, because most protein-added drinks are grainy and have a strange aftertaste that I just can't get over. This is none of the above: it's smooth, doesn't taste like anything other than coffee with milk and chocolate, and is good fresh from the fridge or right off the shelf (although, like most drinks of its kind, it definitely is better cold, it just is also good when not refrigerated). It isn't incredibly heavy so it feels like something you can drink any time of the day, and while it's meant to be an energy drink, I don't feel like it gives me the same uncomfortable high that other marketed energy drinks seem to. All in all, I really like this, and I've had it in place of my regular morning coffee more than once.