After the doctor recently told me to lay off the caffeine, I was devastated. I have to have my morning coffee! However, Starbucks has perfected the DECAF option with this coffee. Already limited in DECAF choices, this is by far, the best flavor. I'm pretty sure if you would do a blind-fold taste test, very few would be able to tell the difference between regular and decaf. Go for it -- try yourself and you will see. You won't be disappointed.